![]() It creates bold messages and designs that challenge the status quo, conventional wisdom and conservative approaches. We create and enhance brand identities, websites, apps, strategies and. Its aim was to become a key player and change agent on the Spanish branding and brand design scene. Breu is an award winning graphic design studio founded by Alcia Gmez in Barcelona. glocal In 2007 she founded Hey, a graphic design and illustration studio located in the central neighborhood of Raval. After more than five years working in different design studios, she decided to express her colorful personality in a business venture that benefits from Barcelona's young glocal talent. During the design process, it's very important to analyze the product, know to whom it is directed, competition, etc. Veronica studied design at the Elisava design school in Barcelona. Advertising design is the creation, layout and design of printed and on-line publications, such as catalogs, brochures, posters, leaflets, flyers, banners, packaging, labels, shirts, etc. Veronica has gradually made a name for herself in international branding, editorial design and illustration, helping to position Barcelona as an vigorous creativity and technology hub that is constantly changing and adapting. We aim to discover the values behind each project and their personality, to connect with the users and convey emotions with a minimal and innovative approach. We create and enhance brand identities, websites, apps, strategies and campaigns for companies and institutions. We mostly work on graphic design and illustration projects for clients around the world. Breu is an award winning digital design agency based in Barcelona. One entrepreneur is Veronica Fuerte, a graphic designer from Barcelona who has made a bold commitment to the city's talented young designers. Hey, this is about Hey, a creative studio based in Barcelona since 2007. glocal a emprender nuevos modelos e ideas de negocio. Known for its multiculturalism and entrepreneurship, Barcelona encourages glocal talent to embrace new business models and ideas. We create brands, websites, apps, digital experiences and campaigns. A smiley face also crops up in assets, which speaks to one of Folch’s other ideas: to create “a communication system based on codes of text messages to introduce the brand to younger generations”.Verónica Fuerte, graphic designer and CEO of Hey Studio Breu is an award winning graphic design studio founded by Alcia Gmez in Barcelona. for Cuidem Barcelona, Folch introduces anthropomorphic traits in the form of a heart, “which allow us to get expressive and closer to the citizens,” says the studio. With a new brand symbol, an abstraction of the initials C. Barcelona graphic design studio how to#The renaming solves this issue by introducing a more emotional naming: Cuidem (we take care of) includes a sense of community and plurality from a positive perspective.”Įmpathy, and how to encourage it, is a driving force on other identity elements too. The new services had to somehow include the citizens, making them active players in keeping the city clean and unifying all services under one brand. Folch adds: “The Barcelona City Council has always been perceived as the main provider of these services, they were the ones in charge of cleaning the public space. Interestingly, the rebrand project actually looked to draw attention away from the client, Barcelona City Council, in continuation of the aim to make citizens the new brand face. This way we can identify with the protagonists, blurring the lines between fiction and reality.” “The combination of real actors and animations help us recreate the city through an aspirational point of view. To foster co-responsibility through the project, “It was clear that we needed a positive approach, avoiding a chastening tone of voice and including the citizens as the main characters of the campaign,” Folch tells It’s Nice That. The cheerful work, showcasing citizens looking after Barcelona in a myriad of ways, will be utilised for a variety of different phases of the project, which in turn applies to more than 870 electric vehicles, 25,200 containers and thousands of different kinds of physical and digital media. The new identity, which is to last the next eight years – a lifetime in branding – coincides with a very fun campaign from the studio, titled Cuidem Barcelona (Let’s Take Care of Barcelona), which calls upon citizens to get involved in keeping the city clean with animation.ĭirected by Barcelona-based animation studio Nice Shit, the Cuidem Barcelona animation features an illustrative style straight out of a children’s book, an unexpected turn for such a commercial brief. Folch has just rebranded the city of Barcelona’s maintenance and waste collection services with a campaign that feels anything like it is for the city of Barcelona’s maintenance and waste collection services. ![]()
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